Love Your Body Week is Butterfly Foundation's national awareness campaign supported by Sportsgirl. The campaign coincides with Body Image and Eating Disorder Awareness Week and aims to raise awareness of body image concerns and promote body confidence in all Australians by celebrating body diversity.

The campaign takes place 2nd to 8th September and this year we need YOUR SUPPORT more than ever!

Last year we revealed some alarming statistics around how prevelant body dissatisfaction is in Australia and called upon you to #CHANGETHECONVERSATION about our bodies.


You raised your voices with pledges and flooded social media with messages of body positivity and we heard you loud and clear! However, the conversation cannot stop there!

 This year, we are calling on 10,000 of you to #BEAVOICEFORCHANGE by taking our 2019 Body Esteem survey.

We want to hear from you about your experiences of body image and appearance and how this impacts on your everyday life so we can continue the work that we do with real facts and above all continue to change the conversation around body image and celebrate body diversity!

 Please take the survey now to help us reach #10000VOICES to bring about change!


Although our #LOVEYOURBODYWEEK campaign takes place from 2nd to 8th September,  we are asking you to support us by getting involved at home, school, work and online for the entire month of September.

 How You Can Get Involved In #LOVEYOURBODYWEEK

  1. Create your Everyday Hero SUPPORTER PAGE here today & raise vital funds & awarness to suport our services & help us advocate for a national health promotion campaign for positive body esteem Australia wide!
  2. Take the SURVEY to help us reach #10000VOICES
  3. REGISTER HERE for Love Your Body Week for Schools & youth organisations & hold a successful 'Dress to Express' fundraising & awarness event in support of Butterfly

Please visit our website for more information about how you can support Butterfly's #LOVEYOURBODYWEEK campaign.

We are grateful for your support which enables Butterfly to continue to raise awareness and provide resources for those with body esteem concerns in Australia.

Butterfly Foundation

The Butterfly Foundation is a national organisation that offers support for all people affected by an eating disorder and body image concerns. Along with our support services, such as the National ED HOPE Support Line, an Intensive Outpatient Program, an adolescent day program and regular support groups, we also run education programs across the country for young people, parents and professionals on building positive body image and self-esteem.

As well as being a leading national voice in supporting those impacted by eating disorders, Butterfly highlights the realities of seeking treatment for recovery, and advocates for improved services from both government and independent sources.

The foundation is dedicated to changing the culture, policy and practice in the prevention and treatment of eating disorders and to raising awareness of eating disorders as a serious social, medical and mental health issue.

You can invest in a positive future for so many. Support our Butterfly services TODAY.

YOU are part of the solution!

1 heroes fundraising today.

  • $15 could allow a carer to attend a webinar to help them better support their loved one with an eating disorder
  • $25 could help someone experiencing an eating disorder to attend a support group
  • $50 could help Butterfly run an online support group in rural & remote areas
  • $100 could subsidise our first digital body image program for males in schools
  • $300 could provide a local school with a workshop on positive body image & self- esteem for 30 of their students
  • $500 could train a Butterfly sessional presenter to educate & empower teachers, students & parents within schools on prevention & early identification
  • $1,000 could educate health workers and doctors within a local community in the identification & treatment of people with eating disorders

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